Pricing and Unit Economics for Entrepreneurs

In this webinar, we will explore Pricing and Unit Economics for Entrepreneurs. The webinar will be focused on practical ideas and techniques that entrepreneurs can use to capture value through their pricing strategies and use metrics to like customer acquisition cost and the lifetime value of a customer to evaluate the effectiveness of their go-to-market strategies. 

In this webinar, you will:

• Explore the importance of using the correct pricing strategy in start-ups, especially when dealing with early adopter customers.

• Learn how to estimate customer acquisition cost and customer lifetime value to assess the viability and scalability of your business model.

Tom Parkinson has been a lecturer in business administration for Gies College of Business since 2017. He is also a senior director with Illinois Ventures, which invests in early-stage technology-based ventures that are affiliated with the University of Illinois System, including faculty, student, and alumni-led businesses. Prior to joining Illinois Ventures in 2016, he was a partner in a Chicago-based venture capital fund and ran a seed capital fund associated with Northwestern University. He has taught courses in entrepreneurship and entrepreneurial finance at several universities, and his students have gone on to raise hundreds of millions of dollars in venture capital and other early-stage financing. Parkinson earned his BA in economics from Northwestern University in 1982 and his MBA from Northwestern’s Kellogg School of Management in 1985.