Retailer and Manufacturer Brands: New Rules of Competition

Protecting your brand in the age of global mega-retailers is becoming increasingly important. The expansive cross-market growth and development of retailer brands has been indicated as one of the main sources of concern and conflict for brand manufacturers.

In this upcoming webinar, presented by Ivy Exec partner ESADE Business School's Executive Master in Marketing and Sales, understand the key drivers of brand competition between manufacturers and retailers, and examine scenarios regarding the futures of brands.

Seats for this online event are limited - make sure you reserve your spot to understand successful strategies to fight the expansion of retailer brands. 

Andres Cuneo is Associate Professor of Marketing at ESADE Business School, where he teaches Marketing Strategy, Marketing Management and Brand Strategy to MBAs, MSc and Executives. He holds a PhD in Management Sciences (Marketing), an MS in Marketing and an MBA from ESADE Business School. Prior to Academia, Andres used to work in the corporate world where he held executive positions in marketing and sales, mainly in CPG multinationals.

Michele Quintano is Director of the Executive Master in Marketing & Sales (EMMS), Director of the Executive MBA (Madrid Campus) and Director of Open Programs at ESADE Business School. Michele also teaches Management at the Parthenope University of Naples (Italy)

He holds a PhD in Managment Sciences from ESADE, a Master in CEMS and a Bachelor Degree in Business Administration from Università Commerciale Luigi Bocconi-Milan.