2016 Consulting Rankings
The concept of Agile Marketing - the ability to adjust marketing supply to meet changing consumer demand - has been around for a while. Today’s market is characterized by continuous change, and the need for marketers to work within an agile construct and to deliver clients a faster rate of return has never been more important.
It is not the speed at which you execute your marketing programs; it is the speed at which you can take new marketing mix ideas and turn them into results. How fast can you change your product, adjust your price, deliver a new promotion or shift your channels to anticipate and satisfy ever-changing customer needs? This is marketing agility.
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Michael Kalman is the Founder and CEO of MediaCrossing, a leading independent digital advertising agency. At MediaCrossing, Michael heads up the digital advertising team dedicated to helping agencies and advertisers earn and then own the “customer conversation” through activating data and engaging audiences across screens and media. In his tenure with MediaCrossing, Michael, first as SVP and then as CEO, developed a scalable business strategy to meet investor objectives and drive the company’s long-term growth and success. Prior to MediaCrossing, Michael served as VP, Business Development for ICON International (an Omnicom Group Company). During his 13 years with ICON, Michael worked on ABInBev, Heineken, PepsiCo, Bank of America, H+R Block, Hormel, Samsung, HP and many other other leading brands.