Why Business Design is the Essential Mindset & Skill for Innovation Leadership
About the class
The total customer experience has become paramount in an economy where only those companies that react to and anticipate their customers’ deeper needs and desires will survive and thrive. The design mindset, skills, and tools are essential to unleashing and generating new ideas and business models to address customer needs in a way that cultivates meaningful relationships and creates true value.
Watch our webinar, led by Dr. Stephen Walls, Professor and Assistant Dean at the McCombs School of Business, where he answers:
- What do business leaders and change agents need to focus on to effectively implement design into the organization?
- What are the essential elements of business design that create impact for organizations, given the growing mystique of design thinking?
- What are the marketplace contextual factors that make design an essential business mindset and skill to compete more successfully?
About the Presenter
Dr. Stephen Walls serves as a Professor of Instruction in the Department of Marketing and as the Assistant Dean for Instructional Innovation at the McCombs School of Business. He teaches courses on design and marketing within undergraduate, graduate, and executive education programs. He has received a number of teaching awards since joining the McCombs faculty in 2002. Dr. Walls completed his Ph.D. in Educational Psychology, his MBA at the University of Texas and his BBA in Marketing at Texas A&M University.
Dr. Walls also serves as a Senior Consultant with Upstream Thinking on design projects with companies and organizations interested in identifying growth opportunities, envisioning new customer experiences, and facilitating continuous innovation. He brings together practical, corporate lessons with established and emerging marketing strategy and design concepts and theories. Stephen’s varied industry experience includes marketing, human resources, and technology management positions at Dell, Vignette, ibooks.com, American Airlines, and Walmart.