Why Every Company Needs a Digital Strategy
About the class
In this new digital age, firms must increasingly turn their attention to the technological developments that shape their business strategy and competitive position. Digital distribution, cloud computing, social media, and mobile technologies are transforming the way businesses operate across industries.
At the same time, managers must be alert to the external forces that shape their technological innovations.
Watch this webinar, led by Pepperdine Graziadio professor, Dr. Nelson Granados, where we learned the foundations of digital strategy, or the strategic use of technology to compete in an increasingly complex, dynamic, and uncertain business environment.
About the Presenter
Dr. Nelson Granados is a Professor of Information Systems and Technology Management at the Pepperdine University Graziadio Business School and Executive Director of Pepperdine’s Institute for Entertainment, Media, Sports and Culture. He is a frequent contributor to Forbes’ Media and Entertainment section. His award-winning research and insights on the economic and business impact of digital technologies in travel, media, and entertainment has been featured in premier business media outlets such as the LA Times, Wall Street Journal, Bloomberg Businessweek, and Financial Times. He consults on digital strategy, digital transformation, online pricing, and distribution strategies in the travel and entertainment sectors, and he serves on advisory boards of tech start-ups.