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Senior Manager - Market Research
Canonsburg, PA, USA | Global Specialty Pharmaceuticals CompanyMeasure brand/ad awareness and usage patterns of Epipen and competitive brands. Quantify and profile Epipen patient segments to gain a deeper understanding of customer needs, attitudes, behaviors and motivations that drive marketplace demand.
Measure effectiveness of various marketing activities, calculate ROI by marketing channel to help inform an optimized...
Industries:Pharmaceutical / Biotech