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Senior Manager - Market Research

Canonsburg, PA, USA | Global Specialty Pharmaceuticals Company

  • Industry:
    Pharmaceutical / Biotech
  • Position Type:
  • Functions:
  • Experience:
    5-7 years
Job Description:
52 people have viewed this job
Measure brand/ad awareness and usage patterns of Epipen and competitive brands. Quantify and profile Epipen patient segments to gain a deeper understanding of customer needs, attitudes, behaviors and motivations that drive marketplace demand.
Measure effectiveness of various marketing activities, calculate ROI by marketing channel to help inform an optimized...

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