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Primary Research Marketing Manager - Digital ProductsPremier Multinational Online Retailer | Seattle, WA
Kindle is the best-selling product in the history of Amazon.com. Do you want to help create and shape future digital products at Amazon? Move fast and have fun by helping to build and grow upon the success of the Kindle device business by launching new products and services.
We are seeking an experienced marketing research professional who possesses the skills, drive and experience needed to help build and support our digital business. This role will provide the critical insight necessary to inform marketing and sales decisions through the synthesis of internal data, syndicated source prioritization, vendor development and primary research conception, planning and oversight across all global markets to ensure the rapid and timely execution of world-class work.
This role requires a proactive, hands-on approach: someone who is comfortable identifying and interpreting research first-hand, working in a fast-paced, high volume environment, combined with excellent analytical abilities as well as outstanding business acumen. The successful candidate will be a self-starter who is comfortable with ambiguity, has strong attention to detail and is vocally self-critical. This marketing-oriented research professional recognizes that the true measure of success of their work is based on the business impact the findings have.
Lead the prioritization and management of syndicated research contracts with US and international research vendors in based on the team’s short and long term goals.
Coordinate and prioritize strategic primary research using both internal tools and 3rd party research vendors
Selecting the most appropriate research methodology and techniques
Designing qualitative and quantitative research plans, research questionnaires and moderator guides
Interpreting data, writing reports, synthesizing insights and making actionable recommendations
Supporting research projects both in the US and internationally; these may be either Primary research or Secondary data projects
Developing in-depth analyses for ad hoc requests and projects, and increasing efficiency by operationalize tracking studies
Educating the broader organization on the business intelligence acquired through the behavioral use of our hardware, software or services to improve both customer experience and advocacy
A minimum of 5-7 years marketing-oriented research experience
Demonstrated comfort and proficiency with primary and secondary research
Strong vendor management abilities and negotiation skills
Ability to assimilate relevant data sources and hone in on key insights that drive business recommendations.
Highly organized and able to handle a large number of projects at once
Academic and practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies
Exceptional written and oral communication abilities
Strong analytic skills with experience in statistical modeling and analysis
Proficient with Excel, MS Word, and SPSS/SAS
Bachelors or advanced degree in business, mathematics, or the sciences
Consumer Electronics experience, US and/or international
MBA, MMR or similar qualifications
- Functions: Marketing
- Position Type: Full-Time
- Industry: Internet / New Media
- Experience: 5-7 years