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Associate Research DirectorMultinational Advertising and PR Company | Chicago, IL
The Associate Research director role (ARD) is a mid-level management position in a transforming, exciting, and growing research practice. The ARD drives media, brand, consumer, and experience research for CPG, retail and pharma accounts.
The ARD measures the impact advertising has on consumers from a brand and ROI perspective using syndicated and primary research approaches—both quantitative and qualitative. He/she develops ‘test-and-learn’ approaches that roll-up to the larger client’s learning objectives and Key Performance goals. The ARD implements best practices around research and measurement and drives delivery excellence.
Additionally, the ARD drives rich emotional and behavioral consumer understanding, and connects the consumer’s needs to media planning and buying. The ARD has a strong ability to build and distill knowledge. He/ she seamlessly executes innovative research projects and suggests ways to apply those learnings to drive business value.
Execute, manage, and deliver best-in-class research to inform communication strategy
?Deliver customer, media, brand, and market research that uncovers unique insights and opportunities
?Support measurement execution focused on ad effectiveness, brand health, and consumer behavior
?Report on key metrics for in-campaign performance; determine behavior / brand impact, and ROI
?Construct research questions based on synthesizing client data, industry knowledge, and leveraging the SMG network
?Develop clear and actionable learning agendas to grow within and cross-brand findings
?Oversee and execute primary research to evaluate ad effectiveness and gain consumer /brand insights
?Inform media targeting and budget allocations to ensure client advertising investment is optimized to drive results
?Apply syndicated research (Nielsen, IMS, MRI, ComScore, eMarketer, Forrester, etc) and agency research applications
?Create innovative research approaches to address complex research and measurement challenges
Drive day-to-day research efforts while contributing to larger cross-brand learning roadmaps
?Help answer client questions, create client-ready presentations, and present at client meetings
?Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals
?Manage, mentor, and development 1-2 direct reports
?Lead and support media teams using syndicated data and proprietary tools to drive media targeting and budget allocations
?Communicate opportunities, learnings, and recommendations with authority and credibility
?Command expertise in media concepts, terminology, media math, and media plan execution
?Evaluate new and current data partners and new approaches to ensure our research is cutting edge
?5-8 years in media and marketing research, marketing communication, or advertising research – experience in any of the following categories would be a plus: pharma, CPG or retail.
?Bachelor’s degree (Masters preferred) such as advertising, marketing, economics, sociology, or similar discipline
?Knowledge of basic and more complex media and syndicated research systems
?Strong grounding and experience with multiple methodological approaches for consumer and brand insight
?Experience with innovative methods and emerging media is a plus (social, mobile, local)
?Strong oral and written communication skills
?Excellent computer skills. Knowledge of statistical software packages is a plus
?Solid grounding in traditional and digital media research, such as audience measurement and accoutnability work
- Functions: Research (Non-Financial)
- Industry: Advertising / Public Relations
- Experience: 5-8 years